» » Title and text for the search engine Preview

Title and text for the search engine Preview

SEO
Add Comment
As mentioned pursue the search engines, how often users click on a page in the search results. Is frequently clicked on a page, so these increases in search results over time ever (see Tip Pay attention to the relevance of your content). It is therefore of great importance, with any title, and preview text appears a page in the search results. Frequently this text does not come from the meta tags but from the content or from the DMOZ listing.

Measures to optimize titles and preview text

- Check with any title and text preview their website appears in search engines. The text speaks the target group optimally?
- Check how frequently clicked on your site in the search results (CTR; click-through rate). Take this example from Google Webmaster Tools.
- If the click-through rate is low: Determine which texts are used by the search engines and optimize this by watching for changes in the texts the CTR.

Search engines utilize not only the CTR, but also the bounce rate. If someone clicks on a page in search results, but then returns immediately to search results back, he apparently desired not found on the pages and the page is downgraded by the search engine with the time to rear seats.
Measures to optimize the bounce rate
  • Find out which of your pages and subpages, the search engines most often refer, for example, the Webmaster Tools from Google
  • Optimize these pages: If the sides so interesting that visitors are attracted and motivated to continue to read and interact with the site?
  • Observe visitors on your site PC: What you are looking for, which links they click, what frustrates them?
  • Call your website on mobile. If the page is readable? Or they will leave quickly because they can be mobile not represent?