Of course the URLs are determined by their hosting platform, but almost all can be modified to achieve SEO goals. So get to work!
Descriptive and concise URL
In the recent past, long URLs with lots of folders and words represented a major problem for the tracking of search engines. In some cases, the "maze" and "traps" created by complex URLs prevented Google mechanisms to list the site, cutting off all flow of organic search and significantly reduced access.Currently, search engines like Google or Bing are capable of intelligently ignoring long words, folders and parameters in URLs, but their optimization is still very important for SEO. Therefore, use descriptive words in URLs is a strategy that allows the algorithms to understand what types of search page may be relevant. In addition, when customers see your URL, you can decide whether your site is the most suitable for your needs or not. This improves the consumer experience of its probable and directly affects the results of your e-commerce.
For example, a person who is looking for an apartment to rent in the center of São Paulo and has the links below for results of your search on Google will tend to click on that?
www.sitefake.com.br/otimize-urls-e-commerce.html
www.fakesite.com.br/home_detail.aps?folder.apartamento-html
Obviously the first site is more attractive because it says in your URL that offers exactly what the person is looking for.
But what makes a URL to be "optimized"?
An optimized URL, which will visually attract customers, should be short, relevant and unique. It should contain the main aspects of the product concerned, such as brand, category, color, style and size, but should not be so long: the ideal is to have between three and five words and the focus is on the main characteristics of the product or page.However, some brands, categories, colors, designs and sizes are not as descriptive for yourself. In such cases, the ideal is to perform a keyword research to find out which words most used by customers to find what they want. With this result, one must add these words to the URL, according to the available space.
Also, another important detail is the order of the words. It is essential to conduct a study to know which characteristics of the queries are most relevant URLs and adapt to the ways customers research the products they want.
And still:
- Only use lowercase alphanumeric characters (abc);
- Replace spaces, italics, underscores and other characters that separate the words with a hyphen (-);
- Remove all special characters such as exclamation marks, symbols and apostrophes;
- Remove all the code as possible the URL.
And how to do this in practice? As an example, let's consider a clothing store and a customer who is looking for a slim jeans from Ralph Lauren.
A friendly URL for the product would be www.lojaderoupa.com.br/p/calça-jeans-ralph-lauren-slim.
Already a URL to this category "jeans" and "slim" would www.lojaderoupa.com.br/c/calças-jeans/slim.
However, many customers already searching the brand of jeans, so the ideal URL for this would be www.lojaderoupa.com.br/c/ralph-lauren.
Another excellent strategy used by many sites, is to create blogs with unique and optimized content, attracting even more customers. But remember! It is also necessary to optimize the blog URLs, for example:
www.lojaderoupa.com.br/blog-de-roupa
And also the URLs of articles posted: www.lojaderoupa.com.br/blog-de-roupa/calças-da-ralph-lauren
Stay tuned !! Friendly URLs are not the magic solution for your site to appear in the top positions of search engines around the world, but they are considered one of the best strategies for this to occur. Optimize your URLs can be an important first step in your journey towards the increase in its conversion. Think about it!
https://www.facebook.com/Bơm-mực-máy-in-tại-Quận-7-Nhà-Bè-Hiệp-Phước-101404397885615/
