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SEO in and out of Google

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For an online store, website or blog, SEO is one of the most important tactics to get more visibility. And a good placement in search engines such as Google is, as we know, an open door for good results in the conversion. But we must be careful, nevertheless, dependent on search engines we usually have when we have a blog, website or even an online store. Of course optimize your site for Google is important if otherwise our company would not even on the market, but depend only it can not be the only way to do SEO. To learn how to do SEO for your website and other aspects of SEO sign up in our classroom course.

Google in SEO

Google's search engine lives in constant change. What is true for SEO today may tomorrow be obsolete. Of course, it is extremely important to have a title, an H1 and a URL well built and it will not change, believe me. However, our goal with this post is to remember that Google works for the user. With each passing day their semantics is more intelligent, that is, before thinking of reformulating all your site for optimization for search engine robots, think first, the person on the other side looking. Do not optimize your site for Google, optimize for the user. Usability is one of the most important items to display Google evaluates your site in search results. A quick site with an easy to understand way to what is sought and, above all, with titles, H1s and well built URLs, can have better results than a poorly structured site.

Google SEO out

SEO outside of Google? Yes, you read that right. The optimization of sites should not be only within Google. A good SEO work expands. A good SEO work is the natural exchange links with other blogs, is Twitter and also Facebook. Even if the social base of a site does not have as an objective, direct product sales, relationship-user site is of utmost importance. It is in social media that the user has, directly, the company can. That's where the magic happens of shares, in which other people have access to your content.
  • Facebook On Facebook, we can take as an example, the page of Guarana Antarctica. The page text is basically relationship. Posts, mostly deal about friendship. This breaks the crystallized image of the company and makes the user has pleasure in sharing things brand and be with her every time you access the site to view their news feed.
  • Twitter On Twitter, the significance is the same. As an example, we can see the page of another soft drink giant Coca-Cola. There the issues and concerns of users are always answered carefully. This makes the user feel special to have received the attention it deserves. The relationship of text should always be used in social media. Answer the questions of users, play with hashtags, do promotions. Leave always the mark as a friend who accesses. Make it not a boring page of advertising, but a page with suggestions of interest to users.
  • Instagram: The importance of Instagram for companies is linked to the same context as Facebook and Twitter: relationship. It is important not to "push the envelope" with extremely edited photos or advertising flyers. On Instagram, it is important that there is a natural relationship, as well as in other networks. Again, we will use the example of Coca-Cola, which works well the relationship idea.
  • Youtube: The importance of Youtube goes beyond being just a social networking site. It's a video site. And as we know, the video demand more user time. Ie the content of Youtube videos should be of extreme interest. Such as Google's canal, which promotes the ideas, programs and scenes of the company.
  • Media Offline: The communication of your company need not necessarily be completely online. The offline media is a major stimulators of online research: it is very important to have a good advertising base, with campaigns on billboards, magazines and newspapers.
  • ....
In short ... The main message of this post is: build solid foundations in and out of your site, always thinking about the user. The user is the largest keyword that you can use. Google always thinks the user, and if you follow the same line of thinking, changes in SEO only help your site. Think: "What part can I improve my site to the user?" And good luck. Remember, SEO is simple!