In addition to quick loading and response times, the navigation and navigation aids contribute to the good operation of a website. Through a simple, intuitive navigation visitors quickly find the content they are looking for. Search engines evaluate not only the navigational aids a web page, but also use this information to classify a page of content. For this purpose they rely in particular on the back Bread-Crump Navigation (display of the navigation path / page hierarchy).
Navigation aids that are evaluated and used positively by search engines
- Bread-Crump navigation: Displays the top of the page navigation path and level of (in SeitTest with the words 'You are here' marked)
- Home-link from each page can be reached by clicking the top Home
- Quick Links: From each side of the main pages can be accessed by clicking
- Search box: On each side of a search field is available in order to search for content can
- Site Map / Index: From any page, can be called a table of contents or index (eg in the form of a tag cloud)
- No nested navigation: For example, no scrollbars within scrollbars
In addition to the navigation and accessibility for search engines is becoming increasingly important - not least because an increasing number of older people on the Internet are active and a large range of devices is used. Accessibility of websites is not only that a website can also be used by people with visual impairments, but also that the site supports all devices and browsers, such as Apple products and purely text-based browser.
Important measures for making accessibility for all browsers and devices
- Little Javascript or just that while making the content interesting, but not a prerequisite for visiting the page represents javascript
- No use of Flash or similar plugins that not all devices and operating systems, for example, iPod, iPad, are supported
Standard compliant HTML without error
- Light version for mobile devices
Important measures for making accessibility for all visitors
- Font size can be completely changed by visitors.
- Images are stored with explanatory text - readable reader software (screen reader), which are used by people with very difficulty.
- Abbreviations are marked for read-aloud software and backed by Text
- Contrasting font colors; No red-green or green-blue contrasts to provide information
