Link building small tips

Google was one of the first search engine that has the number of inbound links used as a quality criterion for a web page. If a website from many other websites link, then it must be very good, so the logic. Especially a lot of counting in this logic links from sites that are also related to many other sites.

The introduction of this quality characteristic has to date led to massive link exchange and link buying, so that Google has taken a number of corrections, which all have the aim that only links are from reputable sites and that all links that look for link exchange or link buying assessed rather negative be.

Therefore, pay attention to the following points in link building
  • Ask only reputable websites linking to your website. The link from a reputable website weighs 1000 links of dubious, any webpage on
  • Avoid while link building anything that might look like SEO or manipulation, eg inbound links with only one word as link text or identical inbound links from several websites
  • About the incoming links should run real traffic. Links that are so hidden that no one clicks on it will be appreciated by most search engines as suspicious or bought
  • Replace any links and most importantly you do not sell links. In particular, the selling of links very quickly leads to a gradation of their website
  • Bring on your website and any links to, could look like selling links or terminate those links with the rel = nofollow Additional
  • Take no entry services to register their website in web directories etc.

To sustainably benefit from a link building:

  • The link building and how should be done continuously by itself (organic)
  • The inbound links should of many domains and sources (forum, blogs, social networks) come
  • About the inbound links really should visitors find your site
  • The link text should have something to do with the content of your website
In principle applies: An incoming link is the more valuable the more trustworthy the linking site is, the more visitors are coming over this link to your website and the less you can change the link as a webmaster. A link from a web catalog, where you can register yourself at will without editorial control, has practically no effect on the results.

The best link building therefore takes place by itself - without alerting you. Thus, any tips are a prerequisite for a sustainable and organic link building.

To follow the link building

  • A selection of incoming links you can view with the Webmaster Tools from Google
  • Alexa.com lists the inbound links to find about the real visitors to your website
  • In the Google Toolbar Pagerank of 0 (very few incoming links) to 10 displays (many inbound links from reputable sites)

The significance of Google's Pagerank

Many webmasters measure the Google Pagerank (see above) is of great importance to, because it indicates how many inbound links a website has. Actually, however, he is only one of many signals for the quality of a website and has therefore taken alone does not greatly affect the placement in the search results. Even sites with a PageRank of 0 to achieve good rankings in the search results when visitors are very satisfied with the page, recur frequently and the page, eg recommend otherwise. Measures to achieve a high Pagerank

Many inbound links from reputable sites

A few outbound links from your site - especially no outbound links that look like they could have been sold to be (quickly determines Pagerank deduction)
Few sub-pages (the same number of inbound links the site has a higher PageRank, which has less pages and outgoing links) No Over Optimization: pages with professional SEO / Over Optimization need more inbound links in order to achieve a good Pagerank