Choosing the Right Domain

The domain determines not only how well remembers your website and how quickly they can be accessed. (By entering the domain), but is also search engine as an important criterion for the classification of content to your web Make sure when choosing the domain to the following points (sort of important to less important):
  • Decide on a quality top-level domain, such as .de, .ch, .at. Book Anyway the TDL with .com, as some browsers jump by default to the .com TDL, if it is not entered. Example: Firefox usually jumps at ford.com if only Ford entered into the address field.
  • Make sure that any registered and unregistered trademarks or names are used in your domain, for example, would contain sapinfo.de the brand names SAP and you would have to reckon with legal problems.
  • Be careful (especially when buying 'used' domains), that your domain is performed on any blacklist.
  • Avoid domains for which there are multiple spellings, eg with or without a hyphen. If you select such a domain, then buy, if possible, all variants (with and without a hyphen).
  • The domain should be short, melodious and easy to remember.
  • The domain should contain the keyword.
Some Examples:
  • burnout-syndrom-hilfe.eu: Negative: very long, multiple spellings, unknown TDL; Positives: includes Keywords
  • seotutaz: Positives: price, easy to remember, quality TDL
  • psychotherapie-bremen.de: Positive: Contains keywords; negative: For physicians / therapists legally problematic, since the impression is given
  • that this address to find the only psychotherapy practice in Bremen (unfair advertising)
  • geld-verdienen-im-internet.de: Negative: contains words that are commonly used by websites with unfair methods